Clik here to view.
The Big Idea, Not The Same Idea
As I was writing this today, I was emailing with an editor who was looking for some stats about marketing budgets to help bolster his request for a larger budget for his publication’s marketing. He had...
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Mantras Keep Magazine Stakeholders Focused
Writing a media kit sometimes turns your attentions back to your publication and your year-round marketing needs. Here is one example of how properly defining your magazine can help your media kit...
View ArticleClik here to view.
Customize Your Magazine’s Twitter Background and Avatar
Don’t blend in with the default Twitter background and avatar. Consider the marketing potential, the opportunity to persuade, wow – or shock, if applicable. Some call it a background, others call it...
View ArticleClik here to view.
9 Steps To Determine If Your Publication Needs A Redesign
Why is the ‘r-word’ being uttered, who first brought it up? Did it come from the publisher or the publication’s social media manager? Are the reasons compelling enough to look deeper into whether this...
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Content Managers Must “Sit” Together
In associations, editorial teams usually have their offices situated close together. Nearby might be the creative department that produces the content products, like the website or magazine. But where...
View ArticleClik here to view.
The Big Idea, Not The Same Idea
As I was writing this today, I was emailing with an editor who was looking for some stats about marketing budgets to help bolster his request for a larger budget for his publication’s marketing. He had...
View ArticleClik here to view.
Mantras Keep Magazine Stakeholders Focused
Writing a media kit sometimes turns your attentions back to your publication and your year-round marketing needs. Here is one example of how properly defining your magazine can help your media kit...
View ArticleClik here to view.
Customize Your Magazine’s Twitter Background and Avatar
Don’t blend in with the default Twitter background and avatar. Consider the marketing potential, the opportunity to persuade, wow – or shock, if applicable. Some call it a background, others call it...
View ArticleClik here to view.
9 Steps To Determine If Your Publication Needs A Redesign
Why is the ‘r-word’ being uttered, who first brought it up? Did it come from the publisher or the publication’s social media manager? Are the reasons compelling enough to look deeper into whether this...
View Article
